Ever wonder why food truck vendors start a food truck?
These folks are creative geniuses.
Often, they have a dream and the low overhead helps them to get a start in the business.
They may have a niche market they want to explore; or be a gourmet cook that wants to work at a smaller level to sell their wares.
Food trucks offer vendors the opportunity to refine their menus more quickly.
They also like to be their own bosses.
These decision makers have to consider more than the daily menu.
They must have an understanding of business, the importance of social media and enjoy human interaction.
Visit Gourmet Truck Expo, meet these folks in person and enjoy their foods!