The Wall Street Journal partnered with The&Partnership to open their own food truck.
The truck will serve a scoop of ice cream with news, literally.
Each ice cream scoop is wrapped in papers featuring breaking news headlines!
Such titles as the “Rocky Road To Success” are bound to be delicious.
Folks can follow truck on Twitter via @WSJScoops or via the hashtag #WSJScoops. What a yummy idea!