Food trucks would have a hard time operating without the use of social media.
The platform does much more than just provide a location for the truck.
Although, that aspect should not be underestimated.
After all, bonding with your customers is as important as actual customer interaction.
Speaking of interaction, social media provides an important part in quality control.
Folks are quick to note by word and photo the good things (or bad things) a food truck offers.
Ideally, food trucks help the operator to expand their brand.
To do this, owners must have a good idea of what they want to be known for before the truck ever hits the road.
Don’t reinvent the wheel.
Look to already successful food trucks to see how they use social media.