Conventional restaurants are still going strong.
But, more are joining the food truck ranks.
Restaurants like TGI Fridays are putting their own mark in this market.
Another forager into this field is The Original Soupman.
Remember him from Seinfeld?
This single storefront restaurant is now worth $2.38 million dollars.
It has ventured into franchises, packaged foods sold at grocery stores, and of course, food trucks.
The SoupMobile has gained a partner and strategic advisor in Shaquille O’Neal.
The trucks will help grow its brand while maintaining lower overhead costs.
An additional 100 trucks hope to hit the road by 2019.